Product: [name and one-line description]. Audience: [who]. Alternatives they use today: [competitors/workarounds]. Our differentiators: [list]. Proof: [customers, metrics, features].
Create: 1) a positioning statement (for [audience] who [need], [product] is a [category] that [benefit], unlike [alternative]), 2) a messaging house: one umbrella message, 3 value pillars each with 3 proof points, 3) the top 3 objections and responses, 4) 5 headline options. Flag any claim that needs evidence.