[what's launching, date] [audience] [team size, budget, channels we have: email list size, social accounts, community] Create a 30-day plan (2 weeks pre-launch, launch day, 2 weeks post) as a table: day, channel, action, asset needed, owner role, metric. Then list the 10 assets to create first, and the 3 metrics that decide whether the launch worked. Keep it realistic for our resources.